The Reverse Trade Mission organized by Chinexita for the Almansa Denomination of Origin, held from May 11 to 15, has ended with a very positive balance after gathering 9 importers from Vietnam, Singapore, Taiwan and the Philippines.
During the five-day mission, attendees were able to learn first-hand about the winemaking potential of the Almansa DO through a full program of activities that combined professional meetings, winery visits, tastings, gastronomy and cultural experiences in the region.
One of the highlights of the mission was the professional showroom held with the participating wineries, where importers had the opportunity to discover the different projects and wines of the appellation, favoring the exchange of impressions and the generation of new business opportunities in strategic markets in Southeast Asia.
In addition to the professional component, guests were able to learn about the heritage, culture and identity of Almansa, completing an immersive experience that reinforced the link with the territory and its producers.
Attendees especially highlighted the quality of the wines, the uniqueness of the Garnacha Tintorera and the authenticity of the appellation, valuing very positively the direct contact with the wineries and the close atmosphere generated throughout the week.
With this initiative, Chinexita continues to promote strategic actions for international promotion, strengthening the connection between the Spanish wine sector and key markets for its international growth.
