The WineCon Wine Fine Exhibition, to be held at the Shangri-La Hotel in Chengdu, has established itself as one of the most interesting emerging events in the wine sector in China.
It is held in Chengdu, a key city in the interior of the country with great gastronomic and commercial dynamism. The fair brings together importers, distributors, e-commerce platforms and industry professionals in search of new international references.
For Spanish wineries, participating in this type of meeting is a key opportunity to gain visibility and establish the first commercial contacts with the Chinese market.
In this 2026 edition, as the representative office of the Institute for Foreign Promotion of Castilla-La Mancha (IPEX) in China, Chinexita will once again organize the regional pavilion, taking charge of coordinating all the necessary aspects to make the visibility and agendas of the participating wineries as effective as possible.
Complete support before, during and after the fair.
From Chinexita we work in all phases of the project and ensure the best conditions of participation and visibility for the pavilion. In addition, we took care of the final design of the stand image and the writing and translation of promotional content, which will be disseminated both in the official social networks of the fair and in online articles dedicated to the regional pavilion.
Another focus of the project is the promotion of matchmaking, facilitating the dissemination of the participating wineries and organizing B2B meetings with Chinese importers and distributors.
In addition to all this, we manage the logistics of sample shipment through our own warehouse at destination, from the collection of the wines at the wineries to their direct delivery to the stand during the fair.
A further step in the China strategy.
Trade fairs remain one of the main meeting points for the wine sector in China. In addition to the visibility they generate, they allow to start conversations with potential business partners in a direct way and to better understand the evolution of the market.
Therefore, from Chinexita, we recommend complementing the presence at the fair with subsequent actions that help to maintain contact with the professionals known during the event. Among them, the organization of commercial agendas both face-to-face and online that allow you to take advantage of the visibility gained at the fair and move towards real business collaborations.
