Chinexita is proud to have been responsible for the design and construction of the Castilla y León stand at the 2024 edition of Prowine Singapore, held from April 23 to 26, with an excellent result.

This elegant stand of 126 m2 and light tones, has accommodated the 14 participating wineries and created a space for the institutional area of the Institute for Business Competitiveness of Castilla y León (ICECYL) and the Junta de Castilla y León.

This great work allowed an optimal exposure and visibility of the wines of the wineries of Castilla y León during these 4 days of the fair at Prowine Singapore.

Given the complexity of competing in global markets, it is essential to provide support to companies so that they can be present at relevant events such as international trade fairs. It is at these fairs that the international supply and demand of diverse products come together in the same space and time. This makes them an effective and direct tool to achieve the desired internationalization objectives of a region’s companies.

These fairs offer a unique opportunity for international buyers and potential customers to get a first-hand look at the companies’ offerings. For this reason, having an attractive booth design at trade fairs, which can be adapted to the needs of the exhibiting companies, is particularly important in this context.
A stand in line with the expected level of excellence, as it has been for Castilla y León at Prowine Singapore 2024, can undoubtedly considerably increase business opportunities for the companies it hosts.

Chinexita also offered integral services necessary for a correct development of the Castilla y León stand at the fair. These services included design, decoration, assembly, disassembly, maintenance, transportation, and associated services such as the design and production of promotional material, design of trade show advertising, and the provision of auxiliary personnel such as interpreters and a Wine Educator.

A high level of quality and excellence achieved , great work team!