From Chinexita, as IPEX office in China, we are pleased to announce our active participation in FENAVIN 2025, the reference fair for the wine sector in Spain. This year, we have coordinated and accompanied the participation of an outstanding group of Chinese buyers, strategically selected for their interest and capacity to import quality Spanish wines.

China and CLM, a growing wine connection.

Castilla-La Mancha, national leader in wine exports, once again positions itself as a protagonist of this fair, showing its potential and quality to new international trading partners. With Ciudad Real as the epicenter of the sector, the region has 212 exporting wineries and cooperatives, and has reached in 2024 more than 447 million euros in international sales, consolidating its key role in the foreign trade of Spanish wine.

Chinexita’s objective, as always, is clear: to support the internationalization of CLM companies, facilitating real business opportunities. On this occasion, we have done so through a reverse mission that has allowed us to bring key buyers directly to the fair, thus promoting a direct meeting between supply and demand.

Welcome Event: CLM wine face to face with Chinese importers.

One of the most outstanding activities was the participation of buyers in the Welcome Event, a strategic networking space where CLM wineries and cooperatives were able to hold B2B meetings with Chinese importers. These meetings allow for the establishment of more solid and human commercial relationships, a fundamental aspect of Chinese business culture.

The feedback received has been very positive, both from producers and buyers, who have especially valued the diversity and quality of the wines presented, as well as the commitment and professionalism of the Castilian-La Mancha wine sector.

Upcoming promotional activities in China.

The participation in FENAVIN 2025 is just one of the many actions that Chinexita is developing to promote the image and positioning of CLM wines in China.

In May, we will organize two product presentations in Shanghai and Beijing, where participating wineries will be able to show their wines to distributors, sommeliers, restaurateurs and specialized press.

And for the fall, we are already preparing two new presentations in November, to continue generating visibility and business opportunities.