On May 27 and 29, 2025, Chinexita had the pleasure of organizing two product presentations dedicated to the Castilla-La Mancha wine sector, held in two key cities in the Chinese market: Beijing and Shanghai. The events, held respectively at the Hilton Beijing Hotel and the Hyatt Centric Hotel Shanghai, provided a valuable platform for promotion and commercial contact for eleven wineries in the region.
These actions, promoted by the Instituto de Promoción Exterior de Castilla-La Mancha (IPEX), were attended by more than 350 professionals from the sector, including importers, distributors, restaurateurs and specialized press. In an agile and professional four-hour format, the participating wineries offered their wines in free tastings, attended technical consultations and held individual meetings with potential commercial partners.
A strategic showcase for La Mancha wine.
A total of eleven wineries presented their products:
– Domain of Punctum
– Bogarve 1915
– Bodegas Montalvo Wilmot – Pago Los Cerrillos
– Martínez Bujanda Family
– Bodegas Centro Españolas
– Wines and Wineries
– Cumoe Procedures and Formalities
– Pago de la Jaraba
– La Magdalena S. Coop. of C-LM
– Ayuso Winery
– Virgen de las Viñas Winery and Oil Mill SCCM
Each winery had an individual space equipped with tasting material, promotional material and an identifying roll up. The decoration of the rooms and the themed photocall helped to reinforce the brand image of Castilla-La Mancha wines in a professional and attractive environment. In addition, a specific catalog was designed for the event, including detailed information on the wineries, wine references and contact details.
A commercial bridge with promising results.
From Chinexita we coordinate the logistics and execution of both events, including:
– Coordination of the shipment of samples
– Recruitment and invitation of importers validated by IPEX
– Management of rooms, decoration and audiovisual media
– Preparation of catalogs and identification of exhibitors
– Assistance during the event by our local team
The result was highly satisfactory. The wineries were rated very positively for the quality and diversity of their wines, highlighting the growing interest in whites and rosés, especially among women and young consumers.
Numerous importers underlined the potential of La Mancha wines for their good value for money, differentiated styles and commercial versatility, aspects that are especially valued in the current context of the recovery of the Chinese market.
Committed to internationalization.
Our team remains firmly committed to building lasting commercial bridges, offering strategic, technical and operational support to Spanish companies interested in positioning themselves in Asia.
