On 24 November 2025, Chinexita held a high-impact professional day in Zurich for DOP Yecla, strengthening the presence and recognition of this Spanish designation in one of Europe’s most strategic markets.

The event took place at Chez Smith, a renowned wine and gastronomy venue in the city, and brought together a select group of 32 industry professionals, including importers, distributors, sommeliers, restaurateurs, and specialised press.

A B2B format designed to generate awareness, contacts and visibility

The event was structured around two key moments:

1. Professional Masterclass led by expert Miguel Zamorano

During a 75-minute session, educator Miguel Zamorano presented 12 Yecla wine references, highlighting the uniqueness of the terroir, the technical quality of the wines, and the potential of Monastrell in the Swiss market. The clarity, rigor, and pedagogical approach of the masterclass were especially praised by attendees, who emphasised “the unique identity of Yecla wines and their remarkable value for money.”

2. Walk-Around Tasting: effective networking and direct conversation

Following the masterclass, guests participated in an exclusive tasting room where DOP Yecla wineries presented an informal walk-around tasting. This format allowed direct exchanges between winery representatives and Swiss professionals.

The space became a key point for opening new business opportunities, fostering long-term relationships, and consolidating Swiss market interest in the region.

Maximising impact and visibility for DOP Yecla

To enhance the event’s impact and DOP Yecla’s visibility, Chinexita designed an integrated communication strategy with prominent coverage in VINUM, Switzerland’s leading magazine for wine professionals.

Print promotion: A one-page feature article on DOP Yecla and its wines in VINUM (October 2025 edition)

Digital promotion:

  • Official Landing page of the event and promotional banner on the VINUM start page.
  • Advertorial on DOP Yecla and its wines
  • Dedicated DCH microsite
  • Featured inclusion in VINUM’s premium events calendar
  • Coordination of social media publications in Swiss channels
  • B2B newsletters reaching approximately 5,000 professional subscribers

Thanks to this multichannel strategy, DOP Yecla’s presence extended across the entire Swiss professional wine ecosystem, reinforcing its positioning and expanding its reach to key decision-makers.

Our commitment: creating real value for regions and wineries

At Chinexita, we are proud of the impact achieved and reaffirm our commitment to promoting Spanish wine internationally, offering professional experiences, coordinated campaigns, and communication actions that generate measurable results.

Other articles