From May 14 to 16, the city of Hong Kong was once again the epicenter of the international wine trade with the celebration of ProWine Hong Kong 2025, the first major trade fair of the sector to return to this strategic location after the pandemic. From Chinexita, we coordinated and executed the official participation of the Toro Designation of Origin, consolidating its presence in the Asian market.

A stand at the height of Toro.

We designed, built and managed a 78 m² stand (3F A 25), adapted to the approved design (0303/TO), with dimensions of 13 meters long x 6 meters wide x 4 meters high, designed to host 10 wineries of the DO and offer a free professional tasting area. The space became a meeting point for importers, distributors, specialized press and wine lovers, highlighting the uniqueness of the intense, elegant and expressive wines that are born from the old vines of Toro.

Comprehensive assistance before, during and after the fair.

Our team in Hong Kong took care of all the arrangements with the fair organization, ensuring a comfortable, effective and smooth participation for the wineries. In addition, we provided constant accompaniment during the set-up and the days of the fair, with local support staff and hostess translators who assisted both at the stand and during the masterclass held at the fair, in which the president of the Toro PDO presented the history, the territory and the differential quality of its wines to a very receptive Asian professional audience.

The presence at ProWine Hong Kong reinforces the positioning of this appellation on the continent and opens new doors for its internationalization.

From Chinexita, we remain committed to direct and strategic actions that connect appellations of origin from all over Spain with key markets in Asia. Our commitment: that each wine has the showcase it deserves.