{"id":3834,"date":"2025-03-31T10:08:46","date_gmt":"2025-03-31T10:08:46","guid":{"rendered":"https:\/\/chinexita.com\/?p=3834"},"modified":"2025-03-31T10:22:20","modified_gmt":"2025-03-31T10:22:20","slug":"chinexita-shines-at-cfdf-chengdu-2025-with-eight-wineries-from-castilla-la-mancha","status":"publish","type":"post","link":"https:\/\/chinexita.com\/en\/chinexita-shines-at-cfdf-chengdu-2025-with-eight-wineries-from-castilla-la-mancha\/","title":{"rendered":"Chinexita shines at CFDF Chengdu 2025 with eight wineries from Castilla-La Mancha"},"content":{"rendered":"

Chinexita<\/em> successfully coordinates the participation of 8 wineries from Castilla-La Mancha at CFDF Chengdu 2025<\/h3>\n

CFDF Chengdu, a key date on China\u2019s wine industry calendar, reaffirms its importance as a strategic platform for Spanish wine in a transforming market.<\/strong><\/p>\n

Chinexita<\/strong><\/em> successfully organized the participation of eight wineries from Castilla-La Mancha at the China Food and Drinks Fair (CFDF) Chengdu 2025<\/strong>, held from March 21 to 24<\/strong>, providing full support for the collective stand of the Castilla-La Mancha Foreign Promotion Institute (IPEX)<\/strong>. Each winery had its own 18.36 m\u00b2 space within the shared pavilion.<\/p>\n<\/div>

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From coordinating with the wineries for stand design, producing promotional materials, and sending samples, to providing on-site technical assistance during setup and continuous support throughout the event, Chinexita<\/strong><\/em> led all logistical and promotional aspects of the initiative. Thanks to our own destination-based warehouse, we ensured the timely delivery of samples, successfully overcoming the customs challenges that still affect agri-food products in China.<\/p>\n

Over the four-day fair, the wineries engaged directly with Chinese importers and distributors<\/strong>, generating promising business opportunities in a dynamic commercial environment.<\/p>\n

The participating wineries were:<\/strong><\/p>\n

    \n
  • Virgen de las Vi\u00f1as Winery and Oil Mill<\/li>\n
  • Finca Antigua<\/li>\n
  • Bogarve 1915<\/li>\n
  • Bodegas Montalvo Wilmot – Pago Los Cerrillos<\/li>\n
  • Ayuso Winery<\/li>\n
  • Domain of Punctum<\/li>\n
  • Mano a Mano Wineries<\/li>\n
  • P\u00edo del Ramo Winery<\/li>\n<\/ul>\n

    All participants agreed on the commercial value of attending the fair<\/strong>, highlighting the event\u2019s high level of professionalism and the opportunity to gain visibility in an increasingly competitive market.<\/p>\n<\/div>

    <\/div>
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    <\/div>

    Evolution of the Chinese Market and New Opportunities for Spanish Wine<\/h3>\n

    After years of decline, the Chinese wine market is beginning to recover<\/strong>. In 2024, wine imports rose by 13.7% in volume and 39.6% in value compared to 2019 (pre-pandemic levels), marking a trend reversal, partly due to the return of Australian wines. However, the recovery has not been uniform across all exporting countries.<\/p>\n

    Spain, in particular, has suffered a significant loss of market share following Australia\u2019s comeback. Nonetheless, the average price increased, indicating that Chinese consumers continue to value quality wines.<\/p>\n

    Spanish wine still struggles with a \u201cbudget product\u201d label<\/strong>, in contrast with the strong brand image already established by French and Australian wines. To overcome this perception, a solid positioning strategy<\/strong> is needed, along with consistent presence at trade fairs such as CFDF Chengdu<\/strong>, investment in branding, consumer education, and a compelling narrative highlighting the origin, quality, and diversity<\/strong> of Spanish wine.<\/p>\n<\/div>

    <\/div>

    Key trends and recommendations<\/strong><\/h3>\n

    Experts agree that the Chinese market is undergoing a phase of \u201cself-adjustment,\u201d where the professionalization of distribution channels, the growth of e-commerce, and the rise of a new generation of young consumers are opening new doors for wineries with a clear, quality-driven value proposition.<\/p>\n

    Notable trends include:
    \n\u2022 Growing interest in good value-for-money wines<\/strong>, especially in second- and third-tier cities.
    \n\u2022 The importance of investing in brand and communication<\/strong> beyond the product itself.
    \n\u2022 The consolidation of wine consumption in social settings, with an emphasis on modern, organic, or natural labels.
    \n\u2022 The expansion of e-commerce<\/strong> as a key sales channel.
    \n\u2022 Increasing demand for white, sparkling, and fruity varietal wines.<\/strong><\/p>\n<\/div>

    <\/div><\/div><\/div>

    CFDF Chengdu: A Key Meeting Point for Spanish Wine<\/h3>\n

    CFDF Chengdu is one of the most important wine trade shows in Asia and undoubtedly the top industry event in the first half of the year in China<\/strong>, drawing the attention of importers, distributors, and industry influencers from across the country. It is a key platform for accessing both major urban centers and emerging inland markets.<\/p>\n

    At Chinexita, we recommend that Spanish wineries maintain a consistent presence<\/strong> at key annual trade shows such as:
    \n\u2022 ProWine Hong Kong and ProWine Shanghai<\/strong> \u2013 May and November
    \n\u2022 Interwine Guangzhou<\/strong> \u2013 May
    \n\u2022 Topwine Beijing<\/strong> \u2013 June
    \n\u2022 CIIE Shanghai (China International Import Expo)<\/strong> \u2013 November<\/p>\n<\/div><\/div><\/div>

    <\/div>
    <\/span><\/div><\/div><\/div>
    <\/div>

    Investing in China with a Long-Term Vision<\/h3>\n

    Spanish wine has much to offer the Chinese market, but success requires a medium- to long-term strategy based on trust, professionalism, and consistency<\/strong>. Fairs like CFDF Chengdu are essential components of this strategy, and Chinexita<\/strong><\/em> remains committed to supporting wineries in their efforts to gain a strong foothold in the market.<\/p>\n

    We thank IPEX and all participating wineries for their trust in Chinexita. We will continue working to pave the way for Spanish wine in China.<\/strong><\/p>\n<\/div><\/div><\/div>

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    <\/span><\/div><\/div><\/div>
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    <\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Donec sollicitudin molestie malesuada curabitur arcu erat, accumsan id.<\/p>\n","protected":false},"author":1,"featured_media":3838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"yoast_head":"\nChinexita shines at CFDF Chengdu 2025 with eight wineries from Castilla-La Mancha – Chinexita<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chinexita.com\/en\/chinexita-shines-at-cfdf-chengdu-2025-with-eight-wineries-from-castilla-la-mancha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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